Website re-design

As part of The Marketeer Canada, some clients wanted a re-design on their websites. These are multiple websites from multiple clients but the process is pretty much the same and applies across projects.

My Role

As the Founder of The Marketeer Canada and the main Web Designer, I collected data and created the designs, mockups and flows.

The Product

I use Lucidchart to create workflows, site mockups and wireframes.

The actual website can be created on the client's platform (if any) or migrated to Groovefunnels, where I provide design, hosting, Email Marketing and Video Hosting in a single platform at no extra cost for the client.

Some clients work on Wix or Clickfunnels too. In these cases, I get provided access to their platforms and work directly in them.

For client onboarding, meeting minutes and Documentation, I use Clickup.

The Process

The process starts by crafting User Personas using a standard workshop and template. This provides visibility for both me and the client on many insights and language to be used throughout the website.

Then, I create a Customer Journey for each Persona that will drive the type of website, for example from a simple Landing page to a full Sales Funnel.

Once these 2 are complete, I document the current Website flow and create a new Flow that supports each persona and their Journey.

After approval, I get to design the Website in the tool, ensuring all screen sizes are optimized. Meaning, that smaller screens display the data on a way that still makes sense, is not cropped, overlapped or missing.

Metrics

From 2 to 4 weeks takes to complete the process for each Website.

There are on average 3 Personas per Website.

30% traffic increase on average.

Signups increased by 40%.

Key Takeaways

Customer Avatars

Understanding the client, their fears and motivations drives the Strategy.

Value Journey

The Value journey is like a map of what we need to do to ensure strangers become prospects and prospects become clients and promoters.

Simplicity over Complexity

Simple, clear messaging about the client's problem and what solution we are providing will land more clients when compared to complex or convoluted websites.